The Brief
Made in Grimsby & Cleethorpes created this logo when they first launched in 2020. It had served them well for a couple of years, however, they felt that they needed something a bit more professional.
The logo was to feature in multiple places:
- The business website
- Social Media
- Business Cards
- Packaging Stickers
- Merchandise, including mugs, coasters, baby gros etc.
The only requirement they had for the branding refresh, was that they wanted to keep the yellow and black colour palette.
They originally asked for the Little Boat to be tweaked a little, but realised how attached they were to the original design and opted to keep their original design. We added the “ship wheels” to add a more nautical vibe, and chose a font that felt more appropriate for the brand.
Kat wanted to bring her second business inline with the MIG&C logo, so we kept the yellow Little Boat and drew her existing purple branding into the design. We also opted to include purple as a “spot” colour, used as an accent to bring more life to the branding.