“Help! My logo is poorly designed!”
If this sounds like you, don’t worry, the good news is that you are not alone.
We see terrible logos everywhere we go, including from some well-known brands with the budget to hire the talent to create a much better one.
The problem is that poor design can greatly impact your brand’s perfection, giving the impression that a business is unprofessional or untrustworthy.
Let’s take a look at some of the things that could be holding back your logo design…
The logo is too busy
A busy or cluttered logo, with overcrowded elements or a lot of different colours or font types, can be overwhelming and distracting for your audience. It can be difficult for them to understand what message your logo is trying to convey.
What to do instead: Keep things simple.
The logo is too complex
A complex logo can be difficult for people to recall, and won’t scale well meaning that it will lose details and clarity when shrunk or enlarged.
Complex logos are unnecessarily distracting from your brand identity.
What to do instead: Keep things simple – you might be seeing a trend here!
The Logo has Poor Contrast
Poor contrast can make it difficult for people – particularly colour-blind – to identify different parts of the logo.
What to do instead: Choose colours that have a good contrast when designing a logo.
Poor Font Choice
Poor font choice can be difficult to read, excluding people with visual impairments who cannot read them. Fonts also have a big impact on the overall professionalism of your business, so poor font choice could be problematic.
What to do instead: Choose a font that is easy to read, balanced and reflects the personality of your brand.
Poor Scaling
Poor Scaling means that your logo cannot be used across all mediums, including small profile pictures and large banners. This can make them difficult to read, cause blurriness and distort the overall proportions.
What to do instead: Keep things simple, and make sure you test your logo at various sizes to ensure good scalability.
Copying Logos
This looks unprofessional and could cause a large amount of confusion across your industry, especially if the original logo and/or business are prominent. You could also incur legal issues.
What to do instead: Originality builds trust, and represents who you are, so create something that matches what you stand for, not someone else.
Need help with your logo? Either creating a new one or redesigning an existing one, that isn’t working for your business? Get in touch and let’s chat about your logo needs.