So, Airbnb have launched ‘AirbnbServices’, which they have described as “offered by locals and vetted for quality. Now you can Airbnb more than an Airbnb. Book chefs, photographers, massages, and more.” As someone who used to run a local directory,… Read More »Why Airbnb Services Makes Sense for Small Business
In 2025, the iconic board game Monopoly turns the grand old age of 90. Over the past 90 years, many board games have come and gone, but nothing has thrived in the same way Monopoly is, and I want to… Read More »How Monopoly Stays Relevant as a Brand
Almost every day, I see so-called Social Media “Experts” shouting at us that we need to schedule our content. Here are just a few titles I’ve come across this morning on my FYP page: And – the absolute worst of… Read More »The Unbearable Weight of Scheduled Content
Chris loves Iceland. He has visited four times since 2005 and considers it his spiritual home. So, there’s no real surprise that he takes a lot of inspiration from the Land of Fire and Ice regarding all aspects of his… Read More »What Iceland can teach us about Graphic Design
In the ever-evolving world of design, trends come and go very quickly. As I write this post, several logo design trends are gaining popularity: including the use of the colour Royal Blue, lowercase typography, monograms, and faux nostalgia with a modern… Read More »Stop Following Logo Design Trends
With over 15 years in the writing industry, I’ve know that writing is not a one-size-fits-all craft. What works for some people won’t work for others, and this holds across various sectors and even within the same field. However, there’s… Read More »The Copywriting Fad That Grinds My Gears
Understanding the three types of (business) copywriting can be useful because it helps us to understand that writing isn’t just about stringing random keywords together, and hoping that Google ranks us high enough that people find our website. Instead, we… Read More »From Curiosity to Conversion: Harnessing the Power of Business Copywriting
If you’ve ever been to Turkey, you might have experienced one of the famous Turkish Ice Cream Sellers. However, if you haven’t, Turkish ice cream sellers are famous for their playful and entertaining way of serving ice cream, which has… Read More »What Can We Learn About Copywriting From Turkish Ice Cream Sellers?
There’s no denying that there is a huge conversation to be had about the use of artificial intelligence, however, I want to touch on one part of AI, that is copywriting, and whether it is ever okay to use it.… Read More »Is it okay to use AI for Copywriting?
Rebranding is a strategic move that involves changing your company image; either literally or figuratively. This typically involves a change of name, and logos and updating visual assets used for marketing efforts. The goal of a rebrand is ultimately to… Read More »Is Rebranding Good for Business?