In the ever-evolving world of design, trends come and go very quickly. As I write this post, several logo design trends are gaining popularity: including the use of the colour Royal Blue, lowercase typography, monograms, and faux nostalgia with a modern twist.
These trends are undoubtedly eye-catching and can give your brand a contemporary edge. However, before you update your company logo to fit in with the latest fads, it’s important to take time to consider the long-term implications.
The Trend Trap
The allure of following trends is understandable, and it makes sense why so many businesses choose logos that fit in with them.
They make your brand feel fresh, relevant, and in sync with the times.
But here’s the catch: trends have a shelf life and it is typically a very short one (dependent on the trend). This time next week, next month, next year, and certainly in a decade, these once-hot design elements will be passé and replaced with new ones.
Imagine investing time and resources into a logo that becomes outdated faster than yesterday’s news. As a business owner, that’s not a risk you should be taking.
The Business Perspective
When you start a business, you envision its growth and longevity. You want it to support you and your family for a long time.
You’re not in it for a fleeting moment; you’re building something substantial. So, why should your logo be any different? Your logo is the face of your brand—the first impression customers encounter. It should evolve with your business, reflecting its journey, values, and aspirations.
The Cost of Constant Redesigns
Sure, minor tweaks to your logo may be necessary over time. Perhaps you want to refresh your image or align it better with your evolving goals and strategies. But consider the financial burden of frequent full redesigns. Each overhaul involves designers’ fees, printing costs, and the effort of rebranding across various platforms. Small adjustments are more cost-effective than full-scale makeovers.
Take time to consider everything that would need to be changed if you underwent a full redesign every couple of years:
- Your website
- Your social media
- Signage on shops, offices, vehicles etc
- Letterheads
- Packaging
The Long-Term Investment
Instead of chasing trends, invest in a logo that stands the test of time. A well-crafted, timeless logo becomes synonymous with your brand. It’s the visual anchor that customers recognize and trust. Think of iconic logos like Coca-Cola or Apple—they’ve remained remarkably consistent over decades. By creating a logo that embodies your essence and purpose, you’re making a strategic investment. It will save you time, money, and headaches down the road.
In the fast-paced world of design, it’s tempting to follow every trend. But remember, your logo isn’t a fleeting fashion statement; it’s your brand’s legacy. So, resist the urge to conform to short-lived fads. Instead, focus on creating a logo that grows with you, representing your identity and enduring through the years. That’s a logo worth investing in.