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How can an existing business refresh its branding?

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Refreshing a brand can be a great way to keep your business relevant and up-to-date. Here are some steps you can take to refresh your brand:

  1. Conduct a brand audit: Start by evaluating your current brand identity and messaging. Identify what’s working and what’s not, and determine what changes need to be made. It can be helpful to get an outside pair of eyes to look at your brand because they tend to see things that you might miss (don’t worry, we all get the case of rose-tinted glasses with our business’, it is completely normal!).
  2. Define your target audience: Determine who your target audience is and what they want from your brand. This will help you create a brand identity that resonates with your customers. Remember that your target audience now may not be the same one you that you targeted when you launched your business.
  3. Update your brand identity: Consider updating your brand name, logo, colour palette, typography, imagery, and tone of voice. Make sure your new brand identity reflects your brand’s personality and values. This doesn’t need to mean a complete change of name, logo etc. Instead, consider refreshing them to modernise, simplify or even just tweak a couple of elements.
  4. Develop a brand style guide: A brand style guide is a document that outlines your brand’s visual and verbal identity. It includes guidelines for your logo, colour palette, typography, imagery, and tone of voice. If you don’t have one set up for your business, now is a great time to create one, especially if you are actively looking to move your business up a level or into new markets. It will help to guide your staff to ensure your brand is consistent across all areas of your business.
  5. Create a brand launch plan: Develop a plan for how you will launch your new brand identity. This should include your messaging, marketing channels, and tactics for building brand awareness. Don’t be afraid to shout out loud that you’ve had a refresher, and celebrate it to bring further attention to your business.
  6. Stay consistent: Consistency is key when it comes to branding. Make sure your new brand identity is consistent across all channels, including your website, social media, and marketing materials.

Remember, refreshing your brand is not just about changing your logo or colour scheme. It’s about creating a unique identity that resonates with your target audience and reflects your brand’s personality and values.

If you need guidance with your branding refresh, book a consultation and let’s have a chat.